Fooled by Automation

Did you hear about the Georgia Tech teaching assistant, Jill Watson? Using machine learning and automated, human responses, students were fooled by the artificial intelligence machine learning experience.

The approach to engaging people goes beyond classrooms and is continually being pushed in the marketplace. While we could previously understand how automation could efficiently build our cars and computers in the factory setting, the leap to moving into human spheres like selling and marketing was not so easily conceived.

Yet, here we are. Automation has penetrated into the interactions between people so much that it’s hard to distinguish between a machine and a person.

A large part of what we consider human like follow-up or touch points are repetitive with a few nuanced tweaks. We tend to operate from a finely tuned algorithm to interact.

But machine learning is picking up on that nuance which creates an indecipherable human interaction.

Selling and its largely human component could soon become less demanding of charismatic types or unproductive labor to create deal making opportunities. We may be seeing a Jill Watson move further into the value creation and connection processes of our once strictly human requirements.

What do you think of automation entering into business deal making?

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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