It is expensive and difficult to market your business with advertising and low conversion strategies.
If you believe that business is ultimately people, then consider growing your business by paying attention to the connections you make. One growth hacking habit that can pay extreme dividends over time is to focus on the personal connections you do make and work hard at being a person of extreme value. It’s today’s networking and it requires you to pay attention and care.
Consider this growth hacking habit when you meet people:
- Get the person’s email and mobile number. Immediately send a text thanking them for something you liked about them.
- Enter their contact information into your address book.
- Research the person on Google and find out a few things.
- Send a powerful packed email with ideas and ways to help them from someone you may know in your network or strategies that they have not considered.
- Stay in touch.
Imagine if you did this with 5 people a day. As you are meeting people, you are looking for convergence points. And you are seeking to become a person of value. This distinguishes you from the many people out there that are only seeking to get something rather than be relevant and valuable.
Consider Wallace D. Wattles words of wisdom:
“And, in so far as your business consists in dealing with other people…the key thought of all your efforts must be to convey to their minds the impression of increase…convey the impression of advancement with everything you do, so that all people shall receive the impression that you are an advancing man and that you advance all who deal with you…You can convey this impression by holding the unshakable faith that you are in the way of increase and by letting this faith inspire, fill, and permeate every action. Do everything that you do in the firm conviction that you are an advancing personality, and that you are giving advancement to everybody…feel that you are conferring benefits on all.”
If you are habitual and regular, then you can become this person of increase by reputation and deed. Your gestures, connections and ideas will have context and impact. And that’s a growth hacking strategy that pays off as you get entree into new deals.
What do you think you can do to adopt this approach?