I don’t think too highly of simply working harder at something, especially if you are pointed in the wrong direction. It’s easy to turn off the brain and keep charging at what we are doing.
The awareness to look up and think about where you are headed can feel slippery and uncomfortable. Our habits can keep us in lock step. Being habitual can be pretty useful overall until we realize we are missing out on opportunities or something has changed under our feet.
I don’t know what is going to be different in the next five or ten years. But we can see that since we have automation, democratization of tools and knowledge and a global playing field, many things will certainly change.
It’s why repointing is so important. You have to keep questioning your position. Play it to its logical ends and ride the wave while you get benefits. But also work in parallel on contingency plans that open up new paths in light of change.
You can dip your toe and play. Join forums and subscribe to information sources that keep you clued in. Try out new tools and see where they make an impact. Keep designing and experimenting around your baseline business.
If you carry around the assumption that unseen forces are changing everything around us, then you can constantly question how you are pointed and test what your new directions might look like in terms of opportunities. It may lead you to more efficiencies, new audiences and a derivation of something that works.
How can you repoint and try out new experiments based on what is working?