Strategies to Hack Uncertainty

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Everything you know right now probably won’t be intact in a few years. There are too many changes and forces that are acting on your present version of reality. And the pace is only picking up.

Simply look at people’s LinkedIn and see how fast they are switching jobs. Or do your research on wages, productivity and market enterprise displacements. What was true a few years ago is changing so fast.

You may feel the effects, and the worst strategy is to simply sit and hope that it won’t affect you. It’s a losing strategy. Hope hardly works.

If you make a key decision in your life and business to tilt the odds in your favor, then there’s not necessarily any guarantees that uncertainty will harm you, but you do increase the probability that you can be positioned for opportunity and avoid downsides.

But you do have to make that decision to be strategic and intentional. Here are some strategies to hack your life and position yourself:

  • Minimize your downside. Take inventory of your overhead, costs and commitments. Examine what is essential and keep those in play. Eliminate everything else. Imagine the worst case scenarios playing out in your business and how you can maintain what is essential. We like to think about the upside so much that we forget that there is a downside. A little attention and care can get you prepared for uncertainty.
  • Open up boring, predictable cash flow. There are many avenues, likely within your own industries, where you can build cash flow models. Set it up, work hard to make the cash flow work and let it run. Passivity is a critical component to freeing up your attention. You may need insights and strategies to find what those flows may be, but it is well worth the work to open up cash flow. You want to get ahead of this before uncertainty overtakes you.
  • Make friends. This is a daily habit that needs to be part of your rituals far before any negative events enter your life. Making friends is about trading. You have to be a person of value that people enjoy engaging. Try to be helpful and always ask, “How can I help someone today?” That focuses your lens. Business is about relationships and trading. Also, don’t burn bridges. Life is short and also has a way of resurfacing old relationships.
  • Cannibalize your position. You may avoid trying something new because it affects your current position. However, you could be a sitting duck if you don’t continually innovate. That’s because someone out there is already competing with you. Better to compete with yourself. This may mean cannibalizing your current position, but you will be better set up to move to the next advancements by setting up a parallel path, a separate project that is designed to innovate. While one position may come down, you have another path that will rise up.
  • Choose the most options. The antidote to uncertainty is to make the choice with the most options. Exercising and retaining optionality allows you to go with what makes sense in the unfolding of uncertain events. Make the habit of always choosing optionality. It’s gold.

These are strategies that focus your efforts in anticipation of what is bound to come in this fast-changing world. Sit still and you become irrelevant in the midst of large market forces changing the game under your feet continually.

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