We do not tend to give compliments or recognition for, “Look what I prevented from happening.” It’s simply not how our brains work.
Yes, we have heard the wisdom of Benjamin Franklin, “An ounce of prevention is worth a pound of cure.” However, who do you observe living this out consistently?
When crises happens, it’s an opportunity for heroes to shine. This is where heroes can extinguish the threat, problem or failure and get things on track again. It’s a time when such big spirits can shine.
But what if your business or life requires continuous heroics? Is that a good thing? Do you keep applauding when your problems finally get solved? Or do you have a downer?
I am not quite sure why people have neuroses. Some people really love drama. Others get off on the adrenaline of all hands on deck. Many in sales believe month’s end has to be extremely high energy.
Maybe life is too boring without drama. We like entertainment and movies because we can escape into some fantasy of plots, villains, world catastrophes, natural disasters and so many other problems that get solved in a couple hours. Maybe we all secretly want to be divas and actors saving the day.
We like the score to be close. It’s why we tune in at the last minute shot or crunch time in the bottom of the 9th. The pressure and the glory of winning is right there clear as can be.
Perhaps, our businesses become a platform to act out our repressed heroic desires. Who knows. I see it everyday, and I know people like heroics.
But, I’m not impressed. It’s easy to get fooled by heroics. And, don’t get me wrong, we can’t account for every scenario that can happen. However, if there’s a pattern happening, isn’t it worth subduing?
If you keep having missed deadlines for customers, do you simply ratchet up the effort? How is that building a business or culture?
Problem solving can be done far ahead of time, especially with repeatable events. You can ask simple questions:
How many times have I seen this issue play out?
What is the root cause of the problem?
Can I solve it? Do I know someone who can solve it?
Can I test my assumption in reality? What happens?
Heroics are simply not sustainable. It can do a lot for the ego and solicit attaboy’s, but it’s simply a cost at the expense of growth, scaling, and resource allocation. If you spend so much energy in crisis mode, how can you get to the good stuff such as imagining double the business or exploring exotic places or enjoying relationships fully?
Don’t get fooled by heroics. They feel great, but good businesses and people are on to better things.