Be Careful How You Grow in 2018

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New Years always feels so fresh with anticipation. We close the books for the previous year and reconnected with friends and family over the holidays. Then there is this new outlook of opportunities. Exciting.

I am thinking about a lot of different fronts for growth, as are many people I know. Growing revenue. Growing teams. Growing myself. Growing my family.

It’s all pushing, striving and creating. However, growth is not free. There’s always cost. And I take heed before I push. Maybe it’s from experiences over the years. Perhaps my energy is not what it used to be. I suspect I’ve learned some efficiencies, and I understand how reality has trade-offs.

For example,

You may double your revenue but lower your profit. They say, “Revenue is vanity. Profit is sanity,” for good reason.

You could spend so much time on your home life that your business suffers. You may spend too much time on your business that you lose your family.

You may invest heavily in friendships that wear out their welcome or luster. Or you could be neglecting much more worthy friends by spreading your loyalty around too thin.

You could give yourself to a new project only to find it’s a dead end after months of sweat and tears.

I’m not sure we can simply choose to turn off our ambitions and desire to grow. That instinct gets us out of bed to battle the world and make life better.

But, I do think that we can always consider the costs and outcomes of our pursuits. Is it worth it necessarily? It may well be what we need to do to move us off center in some area that has been boring, unproductive or unprofitable.

I do think there are things that areĀ better than what we have now. A little thought about what we will give ourselves to is worthwhile. I want to come out of any growth with much more upside than unintended consequences that are costly. Cheers to a New Year.

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