The Only Answer is Repetition

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At some point, there’s nothing more to change or create. You know what to do and only dogged determination and repetition with accountability will work. This is the part of scaling that moves the ball inches at a time and is quite painful.

Repeating what everyone has agreed to can seem tedious, but it is critical. Articulating your core values until everyone buys in is indispensable. Reviewing what steps need to be taken to make customers happy cannot be compromised. These rituals are relentless and are daily mantras that are part of execution.

Repetition is an age-old habit that gets groups moving in the same direction. While I wish that people could simply download instructions once and execute perfectly thereafter, that is not the case when it comes to scaling. You have to say what you want many times and do it repeatedly until a task, process or habit sticks.

Our temptation is to go back to what we know or did before. Growing is hard and we resist it because our old embedded habits have a grip on us.

The new tasks or habits are there for the taking. We are not necessarily fighting an information misunderstanding. We are fighting ourselves. We have anchors that have been established and something new is a disruptor.

If you are in the business of growing, you undoubtedly will run into the reality of execution. You have to do what you have agreed upon is the new way. And that kind of implementation will come down to saying it and doing it over and over until you see what needs to happen materialize consistently and become the new normal.

What are you trying to execute repeatedly?

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