On the front lines, that frenetic swarm of activity posting on social media has gotten worn and tired. Most people doing worthwhile work are inattentive to the streams and heads down delivering their value. They don’t have time to keep up with all the platform noise.
Cal Newport, author of Deep Work, had a nice summary of the social media reform taking place on his blog. It’s worth the read to see how privacy, fatigue and social norms are shaping our use or unplugging of social media.
Everyone’s business is different so your mix of tools, platforms and go-to-market approaches are going to be a part of how your industry norms work. Periodically, it is worth looking up and asking a few questions so you are not simply doing things nonsensically.
- Have I made a sale using the social media platforms I keep posting on? What sales specifically?
- Can I skinny down and go big on one or two platforms?
- When I look at all the streams, what’s really helpful? Is it all noise? Am I simply adding to the noise?
- If I unplug for 60 days, does anyone really miss me?
Your attention is scarce and every seller out there is competing for it. Why simply hand over the best parts of you indiscriminately or without an assessment of return on your attention.
As the weekend is coming, perhaps getting skinnier and more focused can make some of the things you are hoping for come into vision more clearly.
What are you finding truly works and what are you finding is simply busywork?