I have shared about the need to unlearn and reinvent continually because of market forces all around you and the pace of change. Once you see something that was once hard become convenient, commoditized and automated, you have to unlearn and relearn.
I think that the Harvard Business Review has it right with the kind of jobs that will thrive in the midst of automation:
“the only way to create value in a more differentiated and rapidly changing product world will be to redefine work at a fundamental level to focus on distinctly human capabilities like curiosity, imagination, creativity, and emotional and social intelligence.”
Being human stands out. Think about how you react to a simple email that is mass vs. personal. You can tell the difference, regardless of how crafted the mass email was designed. Spamming gets blocked. Personal and authentic creates engagement.
Thus, as HBR references, the creators, composers and coaches will make use of automation, routine tasks and efficiencies to create value.
Creators make highly customized products and services based on tastes and interests of people. They have to anticipate and connect the dots. Depth and personalized products are what they are dialing into.
Composers design experiences from the resources that are available. Themes, tours, and parties, for example, will be designed and guided for participants. It’s an imaginative type of area which can transform otherwise mundane offerings into visceral experiences.
Coaches help people achieve more with knowledge, insight and encouragement within chosen domains. They bring clarity, focus and a path for getting dreams and results.
It’s a practical and focused framework for thinking about where you might move towards. These are valuable professions making use of what is already available, abundant and efficient around you in systems, resources and products.
We already know how to make things in mass, sell it to millions and create sameness. That’s not much of a game. It’s a bygone era of value when we learned to be industrial and industrious. And the price keeps dropping towards the bottom.
Think about your industry or background and ask, “How do I create more value by connecting deeply with meaning for my clients and others?”
It’s a bit of repackaging to start moving in this direction, but more importantly, it’s getting in tune with the times where efficiency is becoming a given.