“Everyone has a plan ’till they get punched in the mouth” – Mike Tyson
The great thing about business is that you can test ideas quickly to see if what you think or want to do is valuable. Small tests done quickly to get feedback from customers will go a long way towards pursuing or developing an idea further.
Yes, make a plan. Then try it out quickly to see if it resonates and creates interest and engagement.
Most things we see today are needed and businesses exist to give people what are known established needs. Things such as:
- Car dealerships
- Cleaning services
- Grocery stores
- Electronics stores
- IT services
There is historical demand among the millions of people out there consuming such products and services.
If you are innovating on a new type of product or extending a concept, think about how to test your idea quickly by proposing and putting it in front of real customers. You can find out quickly via feedback how to further develop your idea or abandon it altogether.