How many caller id calls have you ignored? How many emails simply go unanswered?
We are all suffering from attention deficit and most people have to keep the noise out and focus just to survive and get what they think is important done.
If you are not a person of value in someone’s busy workday or life, then you are wasting their time and attention. And we have many ways to simply ignore what does not compel us to pay attention.
Deals get done with a lot of the important ingredients we know, but have to remain disciplined and focused on creating:
- Attention. You have to matter.
- Pain. What is it that your customer wants to improve or get rid of? What is it specifically?
- Solutions. How do you make the pain go away or get resolved?
- Conversations. Buying is largely done with human beings connecting and creating understanding and agreement. How many of these interactions are you having a day?
- Value. You have to pay attention carefully and help people get what they want. Everyone’s different. Some people have kids. Others have health problems. Still others need a great networking connection.
Being a person of value means you are valuable. And you become valuable by continually growing personally. You know things that others can use. You apply your knowledge. You also know people that can help. You connect the dots and you proactively make connections.
When you start your days, say, “I will be a person of great value.”
Commit to being someone who gives continually.
And if you want to stay consistent, be sure to review the resource I share on using Gmail as a simple CRM. It can make your commitment happen day in and day out consistently with the people you want to be valuable towards.