I have a lot of resources on my site from many years of helping people in concrete, real-life ways. Check out the most recent resource on creating content that is valuable to people.
At the end of the day, you either truly contribute and help people in specific ways, or are simply in the way, ignored and irrelevant. There’s so much content and information out there already. And with all that effort to create something new, it can be futile. I think it’s why a lot of people start activities like content marketing and eventually quit.
In my opinion, it’s better to be generous, specific, and real. It’s about caring and truly helping people solve the problems they are seeking solutions to. See if you can be valuable and share what solves real problems with real people. It’s a strategic way of standing out and making your content count. The resource should help you with a process to make your content matter.