The coronavirus pandemic makes business as usual irrelevant for many who are not essential or working on the front lines. While we have our businesses set up to appeal to value, strategy, or commitment, you become a low priority when people don’t want to think beyond the next couple days.
Instead of trying harder, you have to make an immediate change to what you are offering. Create a new solution to the problem everyone is facing.
I have been helping business clients think through this intense, temporary time and offer something that is relevant. Here’s the strategy to make sales happen now so you can provide value and keep engaged while meeting the pain of your customers:
- Identify what is of high pain and urgency for yourself.
- Replace your messaging and focus it on one clear solution and sales funnel.
- Share a highly personalized idea and offer to help your friends and customers.
- Create a frictionless way to do business and fill your calendar or shopping cart.
You may be getting different kind of deals. You may have to move from large commitments to quick hits. But you can change things up, be helpful and relevant while doing lots of small deals in this uncertain time. Everyone is still struggling with big problems. They are just intense and different. You can help, but you have to make the offer clear.
If you need some consulting to help you get sales now, feel free to contact me and let’s get you in the game.