I was encouraged by Anne Handley’s recent newsletter and her reasoning to dismiss the idea of being inspired before you write:
2. ‘Write only when you have something to say’ doesn’t work.
The problem with that approach is that you will find excuses to not write.
It’s an out. An alibi. You will decide that whatever you have a mind to say isn’t very insightful after all, no one will miss you anyway, and you might as well sit on the couch inhaling Bridgerton.
And the problem is—you will be right. No one will miss you, because they won’t haven grown to anticipate you. And you won’t have trained yourself to gather and hoard ideas.
There are things in business and life that you can’t control:
Timing
Opportunities
Relationships
But, you can increase the probability of upside by showing up regularly. I like being anticipated. I like noticing things far before I need them. I like solving problems by continually learning and applying what I gather along life’s journey. It has been a useful approach in the chaos to simply show up and and share even when I don’t have something to say.
Whether you are selling, fulfilling or leading, don’t underestimate keeping the streak of regularity going.
