Sell something. Then do it again. That’s how you know that people want what you have to offer.
You can look around and see competitors selling what you have to offer before you launch your venture. That’s not a bad position, Other people selling what you offer tells you that you have a valid product that the market wants. You simply have to be better.
Now, if you want to be different, then you have to know if people will buy what you sell. This is tougher without a roadmap or benchmarks.
It’s exciting to go to market with a new idea. This part of the entrepreneurial journey is filled with creativity.
You need the MVP (Minimum Viable Product).
You have to find the target customer.
You have to develop the use case.
Then you have to tell the story.
You must get cash for value.
The whole process is about learning and iteration. You have to be a keen observer and able to refine all the parts to go to market with a team and process.
To me, the hardest part of entrepreneurship in a crowded world of options is market validation. Once you have this kindling, you can work on building the bonfire with teams, systems and machines that scale.
Don’t rush this step and get out of your own way if you are not good at it. Innovation and uncertainty is for pioneers and astute creatives that can manage the risk push towards a business model.
How are you going to sell and validate your idea early?