I believe that function follows form. The airports realized that posting signs to not spread out and sleep on chairs was ineffective. People simply did what they wanted. Changing the chairs to be individual armrests solved the problem. No more prostrate sleepers.
If you make it hard for people to transact, the structure will lower your sales.
The opposite is true as well. Make a wonderful step-by-step experience to do business with you and you get to delight customers and get referrals.
It starts with structure, which really means you care enough to make it easy on yourself and others.
Set up deals well from the beginning and the relationship works out well.
Structure your days and you can easily get the right things done.
Have principles around what you say, “Yes,” to as well as, “No,” to and your life gets filled with your priorities while avoiding the pain of less than ideal choices.
A lot of wins and losses can be accounted for how intentional you are in designing systems and how you do things.