Managing the Ask

If you feel overwhelmed in life or seem to be putting out fires all the time without much forward progress, then consider how you manage expectations. I can understand that when you want to be helpful or valuable that it is easy to jump at requests. Or sometimes, you may not know that you areContinue reading “Managing the Ask”

Connecting With Your Inbound Audience

If you sweat and hustle, build a sales organization, interrupt people with traditional media, then you may get a few eyeballs to look your way and pay attention. You may make more enemies than friends in the process, as well. Interrupting people has the tendency of ruining a second chance. Your brand is on theContinue reading “Connecting With Your Inbound Audience”

3 Inbound Marketing Customer Experience Strategies

We often think that the customer experience commences when we are servicing a person. How they are handled at the cash register, try our products out or serviced for needs tends to draw our focus to provide caring service. Much of the last decade emphasized this kind of personal attention. With the accessibility of informationContinue reading “3 Inbound Marketing Customer Experience Strategies”

When You Interrupt Busy People

When you initiate a contact without trust, you are setting yourself up for a “No”. It’s a brave new world. Yet, there are still people acting out of desperation and ignorance. Why try failing tactics of interrupting people with cold calls, unsolicited emails and other imposing marketing messages? Those are about what you want. AndContinue reading “When You Interrupt Busy People”

Beware Of The Marketer

Everyone is a marketer today. As the ability to distribute your message has become much easier than in times past, there has been much more noise. Anyone can post, tweet or blog. Thus, everyone is marketing something, whether it is their goods or themselves. While it may feel good to market because of the powerContinue reading “Beware Of The Marketer”

Posing Versus Passion

The problem with trends is that the posers ruin a good thing.  The wrong questions are asked. “How do I get more people to friend me?” “How many tweets should I do every day?” “How do I get on Google first?” The good thing was always there from the beginning.  Connecting with people, helping businessesContinue reading “Posing Versus Passion”

Inbound Leads Do Not Want Interruption

As a seller, it is understandable that you have such a high impulse to sell leads hard.  The problem is that buyers do not like to be sold.  When they feel sold, it creates tension and resistance, the very opposite effect you are trying to promote. There is a new strategy that is at playContinue reading “Inbound Leads Do Not Want Interruption”

Marketing Automation Cold Callers

Marketing automation is focused on a premise of nurturing leads to build trust for a ready sales engagement.  That’s the idea at least.  It’s the doctrine, but like many good doctrines, there are pundits and posers.  There are those that love to rally around the marketing of an idea more than practice it. Beware OfContinue reading “Marketing Automation Cold Callers”

Why I Am Not On LinkedIn Anymore

I agree with David Meerman Scott’s classic blog post, “Why I Am Not On LinkedIn” (David Meerman Scott removed the post and apparently joined LinkedIn, thus the link has been removed). I had been reading several of his books over the past several months and can appreciate his common sense approach to marketing. For me,Continue reading “Why I Am Not On LinkedIn Anymore”

Marketing To Attention

Marketers miss the proverbial eight ball when it comes to attention.  Many marketers still believe we watch TV commercials fully when the majority of people skip the ads.  Here are the behaviors most of us do today in a world of too much marketing stimulus: We change channels for radio ads. We tear up andContinue reading “Marketing To Attention”