Turning Strangers Into Friends

Every business has the same challenge today. They are competing for attention. The number of choices available for any service or product are vast. It used to be different. There were less choices. Thus, companies needed merely to advertise, and they would get calls. Today, the game has shifted. In your business, you have lotsContinue reading “Turning Strangers Into Friends”

The Most Important Commodity

Every day my team fights for one precious commodity. We give money, time, energy and creativity for it. We spend thousands of dollars to get as much as we can. It is becoming more expensive and more scarce. It is your attention. Remarkably, we have your attention right now. Later today, you will be takingContinue reading “The Most Important Commodity”