Making Loopfuse work with your sales process is more than just integrating Salesforce.com and Loopfuse. That is merely the technical aspect. The process and synchronization of sales activities with marketing automation must be thought through, implemented and adopted by your team to extract maximum benefit from your Loopfuse implementation. To drive Loopfuse success here areContinue reading “3 Loopfuse Sales Handoff Tips”
Tag Archives: automation
I Am The Buyer, Sellers Beware
If you call me and I don’t answer because I can see your caller ID, then will you just keep interrupting me? Will you spam me? Invade my social media space? Or worse, call again? We don’t want to be sold. It’s easy to block all the unwelcome old school techniques. If you continue toContinue reading “I Am The Buyer, Sellers Beware”
Loopfuse Trackable Lead Activity Notifications
Living in a real-time world makes feedback and information a premium. Marketing automation provides the intelligence for your decision making in the sales process as buyer activities are recorded. A marketing automation strategy to incorporate for higher levels of success in Loopfuse is to enable and leverage trackable lead activities. At any time, a salespersonContinue reading “Loopfuse Trackable Lead Activity Notifications”
5 Reasons Marketing Automation Fails
Marketing automation works. Engaging and nurturing leads with a real-time, personal process keeps attention, builds trust and wins business. Our team has built many successful marketing automation systems and campaigns. It becomes a vital asset to the business of our customers. But, not all marketing automation works. Typically, a company hears about the promises thatContinue reading “5 Reasons Marketing Automation Fails”
Marketing Automation Branding Game
The marketing automation vendors of today will consolidate into a couple of brands with a winner take all stakes game unfolding today. Marketing Automation Software Guide published an article that provides some analysis and insight into the revenue and funding of today’s players. It’s great analysis for seeing who has taken money and what the market shareContinue reading “Marketing Automation Branding Game”
Converting Inbound Leads
The inbound marketing process has failure points. If your business is set up where marketing generates leads and your sales team aggressively calls, then trust can be compromised with otherwise potential sales opportunities. Inbound marketing has the following conversion points: Visitors: These are a high quantity of people that find you from search or marketingContinue reading “Converting Inbound Leads”
Salesforce In Real-Time
The point of having Salesforce.com run your business operations is to make decisions and drive actions in real-time. A login from anywhere in the cloud enables your team to be plugged into the workflow and intelligence of your systems and processes, the backbone of a company. Bring in any new person and they can executeContinue reading “Salesforce In Real-Time”
Targeted Marketing Required
Why would you choose a method other than targeted marketing? Today, if you are selling and marketing like the old days, then there may be several reasons why you choose mass vs. specific targeted marketing. Here are some of those reasons: Ignorance of Targeted Marketing You do not know about the systems for marketing automationContinue reading “Targeted Marketing Required”
Redefining The Sales Pipeline
The sales pipeline goes beyond what the salesperson does. Traditional sales relies heavily on phone or face time with a prospect. The sales pipeline is then based on opportunities filled with sales activities by a salesperson who has to interrupt enough people and stoke their interest for a future close date. The sales manager thenContinue reading “Redefining The Sales Pipeline”
Marketing Automation Campaign Designs
Marketing automation relies on a structured approach to avoid the paralysis rampant in complicated environments. In our marketing automation consulting, we run into complexity too often because there is typically not a clear strategy for how to manage inbound leads. This can be avoided with a larger picture in mind around campaigns. A marketing automationContinue reading “Marketing Automation Campaign Designs”
