Marketing Strategy: Endear Me

We want to be endeared.  It’s a rarity today.  In a given day, it is not uncommon to experience impersonal and bad service.  I was recently at a store where I had a conversation with the clerk that went like this: Me: “How is your day going?” Clerk: “Not so great.  I’m finally getting aContinue reading “Marketing Strategy: Endear Me”

Winning: Prove You Care

The pursuit of excellent service as an owner of a business or a consumer seems to be an elusive goal. In my time with business people, this topic is difficult work. It requires thinking in the place of the customer. What do your customers want in the area of service? First and foremost, your customerContinue reading “Winning: Prove You Care”