Inbound Marketing Metrics

Much of what drives inbound marketing happens in the rigor of analytics and metrics. There is a process and cadence to driving results which we use with our clients. As inbound marketing systems take root and the valuable content created for clients is getting found, the hard, continuous work of figuring out how to connectContinue reading “Inbound Marketing Metrics”

There Is No Magic Pill

If there were a magic pill for getting more business, someone would have found it, shared it and everyone would be taking it. The truth is that there is no magic pill. Getting new customers is hard work and a continual moving target. You might be tempted to enlist the gimmicks of SEO companies orContinue reading “There Is No Magic Pill”

Why Websites Fail To Convert Leads

Let’s start with this premise – people don’t want to be converted. It’s not why they visit your site. It is what you may have in mind, but noone wants to be sold or converted. This is the conundrum. Most websites, while they may be well-designed, are focused on the Buy Now¬†customer. It is theContinue reading “Why Websites Fail To Convert Leads”

Connecting With Your Inbound Audience

If you sweat and hustle, build a sales organization, interrupt people with traditional media, then you may get a few eyeballs to look your way and pay attention. You may make more enemies than friends in the process, as well. Interrupting people has the tendency of ruining a second chance. Your brand is on theContinue reading “Connecting With Your Inbound Audience”

3 Inbound Marketing Customer Experience Strategies

We often think that the customer experience commences when we are servicing a person. How they are handled at the cash register, try our products out or serviced for needs tends to draw our focus to provide caring service. Much of the last decade emphasized this kind of personal attention. With the accessibility of informationContinue reading “3 Inbound Marketing Customer Experience Strategies”

Before The Sales Process Begins

The sales process is visual and attractive to manage. It feels like a higher level of control. It is showtime. We are with the prospective customer and get to display our salesmanship. A process helps make this more predictable and fruitful. Otherwise it is random and opportunities are lost. However, if there is overemphasis onContinue reading “Before The Sales Process Begins”

Managing An Inbound Marketing Team

When we share with our clients the work and production of our team to build and deliver an inbound marketing system, they come to appreciate what it takes to make everything work. Here are the conversation points which we have heard that have represented the value of partnering with a marketing firm like AscendWorks: IContinue reading “Managing An Inbound Marketing Team”

Inbound Marketing And The Compound Interest Effect

Inbound marketing at its core is a process. It is a system which continually produces leads. In the old days, we used to sit on our laurels with a site that was optimized. That is short-lived today. Content and value are being measured and presented by search engines to present people seeking to solve theirContinue reading “Inbound Marketing And The Compound Interest Effect”

Stop Trying To Cheat Google

It amazes me how many people spend energy and time trying to find workarounds to getting found or a sale rather than doing the hard work characteristic of those that truly pay the price. It’s almost like watching someone who is a cheat that would be better off getting a job. The latter would provideContinue reading “Stop Trying To Cheat Google”

Old Marketing Still Persists

I saw this stack of yellow pages. They were pristine and untouched in a mall after a full day. Noone took one. Why would they? I see the yellow pages thrown out on streets when they are distributed. On a rainy day, the pages mulch up from the moisture. Why still kill trees to getContinue reading “Old Marketing Still Persists”