Running An Inbound Marketing System

A recent article from Marketing Automation Software Guide hit on the main reason why many of our clients hire us for marketing:  running a complete system is difficult and requires perseverance.  Pieces have to be put together, tested, changed, refined and created again.  Getting into the mind of a specific buyer with their preferences and peculiarities needsContinue reading “Running An Inbound Marketing System”

Marketing Automation Is Not For The Faint Of Heart

Marketing has many new rules, and marketing automation is one of several major movements which has gained fanfare mixed with frustration.  The popularity has come from the possibilities of capitalizing on leads generated from inbound marketing efforts.  The frustration is from a lack of implementation and execution. At the end of the day, marketing automationContinue reading “Marketing Automation Is Not For The Faint Of Heart”

Committing To Google Plus

I have been working on my Google Plus system.  Google Plus has been out of the gates for a while now.  The challenge of not being the first mover in a new space, especially social media, makes it harder for people to adopt.  After all, how many logins do we want or need?  And forContinue reading “Committing To Google Plus”

4 Sales Process Enhancements

Today’s sales process is different.  Buyers are not relying on salespeople to become educated and move through a traditional pipeline process.  The self-service nature of buying based on the internet affords buyers information to help them understand what they want and how to conveniently get it.  They search, click, read, share and download.  These areContinue reading “4 Sales Process Enhancements”

Inbound Leads Do Not Want Interruption

As a seller, it is understandable that you have such a high impulse to sell leads hard.  The problem is that buyers do not like to be sold.  When they feel sold, it creates tension and resistance, the very opposite effect you are trying to promote. There is a new strategy that is at playContinue reading “Inbound Leads Do Not Want Interruption”

How Can I Get More Traffic?

“How can I get more traffic?” is the number one question we are most often asked right next to, “How much will that cost?”. The question at the outset poses a big assumption and problem, the assumption that what you’ve built is worthy of attention and therefore traffic. The question more appropriately asked should be,Continue reading “How Can I Get More Traffic?”

Marketing Automation Is Not The Old Sales Process

There is an astute article at mycustomer.com, “Is It Time To Move On From Marketing Automation?”  It is an indicator of the disenchantment with the claims and hype with marketing automation implementations in organizations.  The frustration is well-founded.  If automating the buying process by creating a sterile technology engagement mimicking an old sales process is theContinue reading “Marketing Automation Is Not The Old Sales Process”

Refining Content For Your Marketing Funnel

Your site visitors communicate a lot of valuable marketing information to help you drive online search results.  It takes continuous vigilance to be able to monitor how your visitors and leads are attracted to your content and how they navigate your site.  This is known as digital body language.  Their interests and reactions to yourContinue reading “Refining Content For Your Marketing Funnel”

3 Selling Proposition Strategies

Selling Proposition Strategies When a customer finds you, it is because they were focused on your value proposition.  They searched for you via the internet or their network most likely.  If  you are set up correctly, you were found and deemed credible compared to the convenient mouse click to your competition. After the click, yourContinue reading “3 Selling Proposition Strategies”

Marketing To Attention

Marketers miss the proverbial eight ball when it comes to attention.  Many marketers still believe we watch TV commercials fully when the majority of people skip the ads.  Here are the behaviors most of us do today in a world of too much marketing stimulus: We change channels for radio ads. We tear up andContinue reading “Marketing To Attention”