Design the Customer Journey

Yes, I understand you want money. You want people to buy now. The temptation to simply expect and demand cash is so high and blinding that it’s hard for a seller to see why money becomes elusive. In some cases when the pain is high – root canals, broken transmissions, fallen bridges – the customerContinue reading “Design the Customer Journey”

Lead Nurturing With Education

If your buyer is not educated, then they will feel unready to engage the sales conversation with your team.  Filling this gap with strategic marketing automation lead flows in Loopfuse that help the buyer to ask the right questions sets up a qualified lead for your sales team. If you sell a sophisticated product orContinue reading “Lead Nurturing With Education”

Loopfuse Content Marketing Call To Actions

Loopfuse will not generate demand by itself any more than a car will win a NASCAR race without a driver and a team.  It is world-class technology which can translate to millions of dollars of revenue for the right team operating and building the right campaigns inside of it. Marketing Automation Is The Middle LoopfuseContinue reading “Loopfuse Content Marketing Call To Actions”

How To Automate The High Fidelity Sale

In Kevin Maney’s book, Trade-Off, Why Some Things Catch On And Others Don’t, we learn about two categories of products and businesses – Fidelity and Convenience.  High fidelity businesses are inconvenient.  They typically have cachet and price points which make it more desirable for upper end buyers. High convenience businesses are easy to get inContinue reading “How To Automate The High Fidelity Sale”

Driving Inbound Marketing In Loopfuse

Inbound Marketing With Loopfuse Closed loop marketing involves seeing information within and through the sales funnel. Your different marketing channels constitute costs in terms of dollars and effort. Measuring this within Loopfuse can be done with the inbound marketing tool sets provided in Loopfuse in real-time. Referring Sites The feedback loop on your referring sitesContinue reading “Driving Inbound Marketing In Loopfuse”

Integrated Marketing

Disparate systems can be a problem.  The continuity of data which helps you understand your return on investment for marketing initiatives is easily broken.  What is hard to manage becomes less motivating to use.  Thus, the problem of piecemeal marketing presents itself in a world where it is completely possible to measure the lifecycle ofContinue reading “Integrated Marketing”

Real-Time Reaction

Think about how much you forget while surfing the internet. When you are learning about something new or searching for something you are not quite sure exists yet, you may navigate a multitude of pages until you hone in on your desired content. If all the while you are entering and leaving storefronts, valuable contentContinue reading “Real-Time Reaction”

How To Decide Who Are The Best Prospects

We’ve all heard the phrase salespeople are a dime a dozen. The truth is, it is not just salespeople it’s most people in business. To stand out today you must be agile and remarkable. You must follow a predictable process or you will get sidetracked by busyness. Most sales departments spend a good portion ofContinue reading “How To Decide Who Are The Best Prospects”