Competing On Credibility And Substance

I found Seth Godin’s article on bonus content and multimedia spot on (as usual). The experimentation with using multimedia inside a book has large possibilities. We are enamored with our mobile devices and tablets and their special effects. Seeing bigger budget special effects in movies continues to awe us. However, tampering with the medium ofContinue reading “Competing On Credibility And Substance”

Beware Of The Marketer

Everyone is a marketer today. As the ability to distribute your message has become much easier than in times past, there has been much more noise. Anyone can post, tweet or blog. Thus, everyone is marketing something, whether it is their goods or themselves. While it may feel good to market because of the powerContinue reading “Beware Of The Marketer”

Marketing Process Not Hyped Outcomes

It is all too frequent to witness companies who are caught up in the frenzy of the social bubble. Seth warns about this in his article on social media noise. It’s a good read to hopefully focus people on the substance of connecting and delivering value rather than driving metrics that have nothing to doContinue reading “Marketing Process Not Hyped Outcomes”

Marketing With The Back Story

Melvin The Magical Mixed Media Machine from HEYHEYHEY on Vimeo. There is a video which has an immense following. It is not about a person. It is about a machine, a Rube Goldberg machine, which promotes itself via Twitter, Facebook, video and a website. Some passionate artists and technicians did the work of creating aContinue reading “Marketing With The Back Story”

Refining Content For Your Marketing Funnel

Your site visitors communicate a lot of valuable marketing information to help you drive online search results.  It takes continuous vigilance to be able to monitor how your visitors and leads are attracted to your content and how they navigate your site.  This is known as digital body language.  Their interests and reactions to yourContinue reading “Refining Content For Your Marketing Funnel”

Marketing With Story

We are all tied into story.  It is part of being human and can be found in cultures across time and space.  It is what resonates. If you don’t have a story, you don’t have a business.  There is too much noise and your buyer cannot differentiate your offering from others.  When we work withContinue reading “Marketing With Story”

I Am The Buyer, Sellers Beware

If you call me and I don’t answer because I can see your caller ID, then will you just keep interrupting me?  Will you spam me?  Invade my social media space?  Or worse, call again? We don’t want to be sold.  It’s easy to block all the unwelcome old school techniques.  If you continue toContinue reading “I Am The Buyer, Sellers Beware”

5 Reasons Marketing Automation Fails

Marketing automation works.  Engaging and nurturing leads with a real-time, personal process keeps attention, builds trust and wins business.  Our team has built many successful marketing automation systems and campaigns.  It becomes a vital asset to the business of our customers. But, not all marketing automation works.  Typically, a company hears about the promises thatContinue reading “5 Reasons Marketing Automation Fails”

Selling Harder Is Old School

Nobody likes to be sold.  We do not like it when we feel the pressure build and a feeling of manipulation from another. Yet, millions of transactions are done despite this dislike.  It largely happens because people are buying.  Every day people buy because they want things when they need them or feel compelled byContinue reading “Selling Harder Is Old School”

What Matters? Marketing or Marketing Automation?

Marketing automation has been growing because marketing in the new economy has changed from a selling process to a buying process.  Marketing Automation Software Guide sent me an article on a new acronym, RPM, or Revenue Performance Management.  There has been millions of dollars already invested in the shorthand for marketing automation.  It’s expensive toContinue reading “What Matters? Marketing or Marketing Automation?”