3 Loopfuse Sales Handoff Tips

Making Loopfuse work with your sales process is more than just integrating Salesforce.com and Loopfuse.  That is merely the technical aspect.  The process and synchronization of sales activities with marketing automation must be thought through, implemented and adopted by your team to extract maximum benefit from your Loopfuse implementation. To drive Loopfuse success here areContinue reading “3 Loopfuse Sales Handoff Tips”

Making Money With Marketing Automation

Marketing automation exists because the rules of marketing have changed.  If you could interrupt prospects and sell hard, then marketing automation would be irrelevant.  The old rules would still apply. However, buying cycles take longer.  This is because buyers can take their time and evaluate information for themselves until they feel comfortable engaging with yourContinue reading “Making Money With Marketing Automation”

Inbound Marketing Channels

A well-designed Loopfuse Lead Flow will funnel traffic from your inbound marketing channel.  Your presence in cyberspace and the content which drives engagement creates an avenue for a click.  That click starts the opportunity to connect in a relevant, personal and timely way with a stranger.  Turning that stranger into a friend is the artContinue reading “Inbound Marketing Channels”

Loopfuse Tracking

The opportunity to hone in on your prospective buyer in a one-to-one approach versus a one-to-many traditional marketing campaign requires attention to Lead Scoring and tracking. Setting up your system to follow the Loopfuse buyer from initial landing site contact to engagement with your sales and value propositions requires attention to each of the predeterminedContinue reading “Loopfuse Tracking”

Integrated Marketing

Disparate systems can be a problem.  The continuity of data which helps you understand your return on investment for marketing initiatives is easily broken.  What is hard to manage becomes less motivating to use.  Thus, the problem of piecemeal marketing presents itself in a world where it is completely possible to measure the lifecycle ofContinue reading “Integrated Marketing”

Real-Time Reaction

Think about how much you forget while surfing the internet. When you are learning about something new or searching for something you are not quite sure exists yet, you may navigate a multitude of pages until you hone in on your desired content. If all the while you are entering and leaving storefronts, valuable contentContinue reading “Real-Time Reaction”

One-To-One Connection

If your marketing is trying to “sell” me, I will pick it up easily and quickly.  We have all been trained to recognize marketing.  We have also been trained to put our guard up with suspicion.  After all, talking about how great you are only causes disconnection.  The new economy differentiates between mass marketing andContinue reading “One-To-One Connection”

Buying Framework

Leads can create a lot of noise.  It’s free to browse and shop for a buyer.  However, the select buyers that are drowned by the superfluous activities of non-buyers can compromise opportunities for thousands or millions of dollars. The buying framework for qualified and unqualified buyers needs to be mapped with a one-to-one personalization andContinue reading “Buying Framework”

How To Decide Who Are The Best Prospects

We’ve all heard the phrase salespeople are a dime a dozen. The truth is, it is not just salespeople it’s most people in business. To stand out today you must be agile and remarkable. You must follow a predictable process or you will get sidetracked by busyness. Most sales departments spend a good portion ofContinue reading “How To Decide Who Are The Best Prospects”