The hype with social media and internet marketing can distort the possibilities of promoting your brand in the new economy. There are indeed a lot of gold diggers out there seeking fortune and fame but lacking the true strategies for success. Since the tools for publication and promotion have been democratized and accessible, the gameContinue reading “Platforms, Positioning And Personas”
Tag Archives: New Economy
Build Something: Integrate Technologies For Agility
Building something from scratch used to be necessary. When mass production and interchangeable parts took root and the industrial age was spawned, we integrated hardware. This was an effective way to get to the goal instead of fretting about each nut, bolt and circuit. We moved this thinking to the white collar office space andContinue reading “Build Something: Integrate Technologies For Agility”
Innovation Is Security
When the world we lived in was about production and efficiency, we could find security in being a little better than everyone else. We just had to focus on getting what was known done with quality and meeting expectations. In this, we had security. We enjoyed job security, long-term contracts, customer loyalty and predictable revenueContinue reading “Innovation Is Security”
5 Productivity Tips I Do Daily
I have a lot of fun advising businesses and implementing systems for growing a business. I have to do what I preach to make it valid and help organizations buy into a better reality. There are some things I take for granted because they are habits. They are habits I worked hard at, but asContinue reading “5 Productivity Tips I Do Daily”
Godin’s We Are All Weird: A Great Read
If you haven’t picked up Seth Godin’s We Are All Weird, grab it for a quick read. Godin does an excellent job framing what we are all feeling but may not necessarily be able to articulate about how mass marketing is dying and our opportunity for choice allows for long tail preferences. It’s because ofContinue reading “Godin’s We Are All Weird: A Great Read”
When You Find A Market
I enjoy working with entrepreneurs from many different markets. The enthusiasm, energy and opportunity to build something makes for very fulfilling work. Typically, the hardest part is finding a good market. Today, markets are emerging rapidly and others are dying quickly. The onslaught of the information age has created great opportunity and change. We areContinue reading “When You Find A Market”
There Are Only Markets
“There are no products, there are only markets.” – Peter Drucker, Management Thinker The way we approached things in the past are obsolescing. How we were educated, the jobs we assumed were there and the businesses which seemed lasting are being eradicated and morphed today. I believe it is a correction. With the proliferation of information, cloudContinue reading “There Are Only Markets”
Grow My Business – Start!
Starting or growing a business today is a great opportunity. I hear a lot of dismay from customers and friends at the state of our down economy. One thing is for sure: things are not the way they used to be, and they are not going back. Richard Florida has an insightful and foretelling bookContinue reading “Grow My Business – Start!”
Don’t Confuse Leadership And Salesmen
If a person sells leadership, is your assumption that they are a leader? Perhaps, they know that the topic is hot and they are really focused on selling you leadership. If a person is a good salesmen, they can also persuade a lot of people to see the world their way. Whether it’s an organization,Continue reading “Don’t Confuse Leadership And Salesmen”
Whose Asset Are You Building?
Your time is your most valuable asset. Converting this to things that last and that are yours requires an intense focus on what matters versus what does not.
