It’s easy to dabble. There are so many things to try in this big wide world we live in. Pick your entertainment, and you can find the Youtube channel of choice to discover how to cook, do comedy, build furniture or play a new sport. My kids visited the headquarters of a premier yo-yo manufacturerContinue reading “Sure, But Are You Committed?”
Tag Archives: positioning
Creativity Is Still the Differentiator
I think that mentality of working harder is a comfort zone when you don’t know what to do. You don’t have to take ownership of your direction. You can simply, perhaps mindlessly, keep going down a path of merely working without thinking. If you are a hard worker, that’s great. You need execution to make ideasContinue reading “Creativity Is Still the Differentiator”
Get Your Customer To Think
Many of us are playing out a script as buyers. We have our guard up and our default reaction to an offer is to decline or say, “No,” before a seller can even explain what they do. Just try observing the salespeople peddling their wares at the mall to passerby shoppers. You may be sellingContinue reading “Get Your Customer To Think”
The Buying Season
It’s December and buying is a top priority on people’s minds. The emotion of buying far supercedes any forces from selling we might presuppose as marketers and salespeople. The natural cycle of our culture overtakes people’s behaviors during this time of year. If you are positioned well and can help people buy as they areContinue reading “The Buying Season”
Marketing With The Back Story
There is a video which has an immense following. It is not about a person. It is about a machine, a Rube Goldberg machine, which promotes itself via Twitter, Facebook, video and a website. Some passionate artists and technicians did the work of creating a show which told a story. The video above is astoundingContinue reading “Marketing With The Back Story”
Validation In The Buying Process
The internet changes the game between the buyer and the seller. Second opinions are easy to access for a buyer. Assuming your lead generation systems and marketing automation are set up well, a new lead will be nurtured, scored and engaged when they are ready. There are analytics and systems which work effectively. However, trustContinue reading “Validation In The Buying Process”
Inbound Marketing Consulting Project With Pets For Patriots
We finished off an inbound marketing system project with Pets For Patriots and they announced it on the wire today. Their system has an array of automation tools that help to nurture and transact with site visitors. They have a neat cause for our nation’s patriots and endangered pets. Be sure to take a visitContinue reading “Inbound Marketing Consulting Project With Pets For Patriots”
Why Marketing Automation Makes Selling Easier
Marketing automation sets up the salesperson. It assumes something that traditional sales does not: buyers prefer self-service until they are ready to buy. If you court your buyer too early, you can violate trust. It is intrusive and unsynced with how they would prefer to move through the process of buying. At some point, aContinue reading “Why Marketing Automation Makes Selling Easier”
Marketing With Story
We are all tied into story. It is part of being human and can be found in cultures across time and space. It is what resonates. If you don’t have a story, you don’t have a business. There is too much noise and your buyer cannot differentiate your offering from others. When we work withContinue reading “Marketing With Story”
Fooled By Advertising
Advertising is largely ignored and not trusted as a medium for building a brand. Existing powerful brands benefit from advertising because there is already trust. There is a brand connection imprinted on the psyche of millions of customers of Ford, Coke and IBM. These powerful brands have to advertise to continually keep attention and remindContinue reading “Fooled By Advertising”
