Missing Sales Opportunities

There is no doubt you can get more sales.  To assume otherwise would mean you have optimized all the possible ways for getting a customer.  It’s astounding how paralyzed most businesses are when the world around them has vividly changed. The old days were about you finding the buyer.  Today, buyers find you.  Buyers useContinue reading “Missing Sales Opportunities”

Brainless Marketing

Most marketers like to drop bombs and hope for a hit.  There’s not much to be accountable for in such an approach.  Hiding behind anonymity and effort is safer than doing the hard work of precision marketing. Thomas Edison stated, “Opportunity is missed by most people because it’s dressed in overalls and looks like work.” Continue reading “Brainless Marketing”