Worse Than “Unsubscribed” — Being Ignored

Consider the fact that for every 100 emails it is “normal” for 60 to 70 recipients to ignore you. We live in an attention economy where attention is becoming more and more scarce.  Even good messages have difficulty in being read. With that in mind what would improve your chances of your email being read?Continue reading “Worse Than “Unsubscribed” — Being Ignored”

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