Everyone Is Not Your Customer

Not all prospects are equal. Just because someone visited your site or store, does not mean you have permission to engage them. A portion of them will at some point give this permission based on their preferences and requests. The others will react negatively towards unsolicited marketing advances. We should know this because we areContinue reading “Everyone Is Not Your Customer”

Caught Selling

As I was in the waiting room of an office, I could see the inevitable.  A buyer and a seller were missing each other; the same script being played out.  The professional seeking to sell his services is telling the buyer how great they are and what they have to offer. If you turned the sound off, youContinue reading “Caught Selling”

The Most Important Commodity

Every day my team fights for one precious commodity. We give money, time, energy and creativity for it. We spend thousands of dollars to get as much as we can. It is becoming more expensive and more scarce. It is your attention. Remarkably, we have your attention right now. Later today, you will be takingContinue reading “The Most Important Commodity”