I was speaking with a talented cartoonist and artist the other day. I was explaining how a marketing system today works in terms of first building a tribe and then gaining permission to sell them something. It's hard, relentless and uncertain work. However, the probability increases with effort and … [Read more...]
Monday, January 30, 2012
Finding The Use Case
The shear volume of options available to us today is daunting. It's hard to imagine new products and services finding validity in many cases. On the other hand, inventors can get excited and focus too much on their breakthrough technology without figuring out how to monetize it.Ultimately, great … [Read more...]
Saturday, January 28, 2012
Doing The Work Every Day
There's a part of us that craves relief. We want to take our foot off the gas pedal and find comfort. It's the primitive part of us that seeks security and ease.It's a slippery slope. I can recall when growing my business years ago how the days could be ambiguous. Deciding what was important and … [Read more...]
Friday, January 27, 2012
The First Hour
Your first hour of work is sacred. It often determines the pace of the rest of the day and how you are going to get things done. The habit of most people is to check their email. Their inbox is screaming with varied requests across a variety of topics. It puts the brain into overdrive quickly. I … [Read more...]
Monday, January 23, 2012
3 Ways To Raise Your Value
Just showing up and getting picked is a desperate strategy these days. We used to be able to play the game of being a good boy or girl and do as we were told. Be compliant and your boss, your customers or your friends rewarded you with more or less scripted behaviors. They hired you, bought your … [Read more...]
Saturday, January 21, 2012
Invictus Poem By William Ernest Henley
Out of the night that covers me, Black as the Pit from pole to pole, I thank whatever gods may be For my unconquerable soul.In the fell clutch of circumstance I have not winced nor cried aloud. Under the bludgeonings of chance My head is bloody, but unbowed.Beyond this place of wrath … [Read more...]
Thursday, January 19, 2012
The Art Of Responsiveness
Responsiveness used to be a competitive advantage. That was when everyone was catching up with the tools and technologies for on-demand communication and action. Now that we all have access to the tools, responsiveness is expected. Ironically, there is still a deficit in responsive communications. … [Read more...]
Wednesday, January 18, 2012
Entrepreneurship And Picking A Market
Here is the rude awakening of the new economy - cruise control is going by the wayside. So many niches are being filled and each has its reward and effort. For the entrepreneur, there is going to be a lot invested in time, talent and money.Try assessing your opportunity by the chart … [Read more...]
