Trying To Be Popular Or Effective?

Asking how many people like you is the wrong question. It may feed your vanity, but does it translate into anything meaningful? If you are putting out your best work into the world and noone does anything about it, then what did it mean? Playing the game of driving up vanity metrics with likes and retweets is the game of the marketer who uses activity to console.

The effective approach is going to be with smaller groups of people that tell other people about your work. It’s working with the few rather than the many. The people that get you and make up your core have a much higher weighting factor than the masses that are casual in their view of you.

While the world is looking for shortcuts and promoting popularity contests, how about pursuing a strategy of truly connecting with a smaller group of your real fans? The feedback with this kind of approach can keep you from the delusions of grandeur of merely driving popularity contests.

What do you think?

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  1. [...] like the people that swim upstream and build trust and credibility with substance rather than merely try and win a popularity contest. Doing business with the few rather than the many keeps your compass pointing true north on your [...]