Platforms And Positioning

September 6, 2011 By 5 Comments

I have been doing a lot of reading, research and thinking on marketing platforms lately. Some of it is driven by refining strategies for clients. A lot of it is to get clear on what is essential versus what is superfluous. There is a lot of noise out there and you can end up spending a lot of time cleaning up a mess like Twitter spam versus moving the ball forward with your branding strategies.

A lot of my value to customers is to help them get clear and implement business strategies that work. It is valuable because here are the simple truths about today’s economy:

  • We have an immense amount of technology
  • We have all the technology we need to be successful
  • We work on things that don’t matter
  • We are distracted
  • Things keep changing at an unprecedented pace

We have different challenges than our grandparents had. We have to determine what needs to be done. It’s exciting and overwhelming. Anyone can get things done today that were harder in the past. If you want to publish or broadcast content, video, audio or books, it is easier to do than ever before. The tools for creation and distribution which were once cornered by publishers, record companies, newspapers and movie studios are now democratized.

Thus, to build your brand and get your message out today means building a platform. It is your means to connecting with a broader audience.

The challenge is positioning your brand to get found and connected with. This means:

  • You have something remarkable to say
  • You connect
  • You resonate with an audience
  • You have systems that work 24/7
  • You are shared with others

Everyone’s platform and positioning is going to differ. The strategy should remain simple and highly focused. It is based on a combination of who you are, who your audience is and what your message focuses on. The ensuing strategy will need to be designed to keep the noise low and the signal high. These are the ingredients you can see across the internet with those that have created successful platforms and positioning.

What do you believe your platform is and is it working well for your audience?

Filed Under: Entrepreneurship, Sales Strategy
About Don Dalrymple

Don Dalrymple is a speaker, writer and business consultant on leadership, strategy, productivity and marketing systems. Don works with businesses and entrepreneurs that are seeking to start or grow their business. Don speaks and trains on approaches for team collaboration and using technology to make the complex simple.

If you are seeking strategy or implementation for building business systems that can grow and allow you to get more done with less time, connect with Don to inquire about your specific business challenge or hope.

Trackbacks

  1. Customization Not Custom Tools says:
    November 7, 2011 at 3:29 pm

    [...] on the other hand, is a more favorable strategy.  Make use of the components, systems and platforms that are available today.  This keeps your energy and resources focused on bringing pieces [...]

    Reply
  2. Platforms, Positioning And Personas says:
    December 7, 2011 at 10:49 am

    [...] diggers out there seeking fortune and fame but lacking the true strategies for success. Since the tools for publication and promotion have been democratized and accessible, the game is less about access and now more about choice.Since we are inundated with messages from [...]

    Reply
  3. Artists, Creatives And The New Economy says:
    February 14, 2012 at 1:04 am

    [...] was right. The creatives have already lived the processes we are being thrust into today with the ubiquity of technology, distribution of content and access to people. They had to create amazing work for people that got them. They took risk. [...]

    Reply
  4. Working With Fewer But Better says:
    May 11, 2012 at 10:36 am

    [...] overwhelming value to the few. Don’t sell like every other unthinking person. Design a system which ensures that your small pool of identified candidates will meet with you. If you are not [...]

    Reply
  5. It’s Not That Easy says:
    May 16, 2012 at 11:58 am

    [...] get easier. It may look that way because of all the new economy businesses we see coming forward. Finding what connects and making your idea work is layered with nuance. Cracking that code is about the details and [...]

    Reply

Speak Your Mind

*