There’s this line between annoying someone and having the right touch points to be on their radar. If you send irrelevant messages at the wrong time, then count on being ignored. People can tune you out pretty easily these days, and they don’t have to be nice about it.
However, if you can tune into what your audience cares about and make the connection around ideas, strategies and content that will help them, then why wouldn’t they give you attention? Why wouldn’t you become top of mind?
Of course, top of mind means you have to compete with all the other things that pull at a person at any given time.
Thus, your message has to be concise, simple and easily referenced in the right context. When a person is talking to someone who is an ideal referral, they will take action if what you do is clear and they trust you. Of course, there should be something in it for them as well.
Otherwise, all those fleeting moments that are happening with all of your audience members just pass by without a thought (or referral) given to you. Tragic.
There’s something that you are likely not doing right now to get to that top of mind status. Wonder what it might be? It’s different for everyone. It takes a commitment to connect without gimmicks and be meaningful.
We should talk if you want to climb out of irrelevance.