We have a hard time appreciating what drag does to our lives and work. If you’re used to sifting through your junk to find your clothes, notebooks, gadgets or everything to help you in a day, the friction may be lost on you. It’s become a habit that’s comfortable and unnoticeable over time.
It’s easy to pick up a subscription or tool here and there. After all, software’s incremental cost of distribution is extremely low. So, freemium is a sensible model to attract and entice new users.
But, digital platforms still take up mental space. If you have data or partial use within many tools, the question of whether you are getting value, or much less, creating drag in your psyche, becomes a cost factor.
You only have so much attention.
You have very specific goals that truly matter to you.
So, how about simply taking pause and conducting a digital audit:
- Write down the goals that matter for your success.
- Write down what digital tools help you get there.
- Write down all the tools you currently have beyond the ones that help you.
- Unsubscribe and get rid of the ones that don’t matter.
- Recommit to the platforms that truly get you results.
Consolidation, commitment and focus get you much more bang for the buck in terms of applying your attention.
We live in a world of too many options and distractions. Winning is less about having something novel and much more about executing with what matters and works.
These days I find I get a much better return by focusing and doubling down on what works in the world than sampling every option that comes my way.