I like businesses where the need is obvious. People line up because they need a solution. Dentists, divorce attorneys, grocery stores and gas stations will always have demand. We have a problem and they are a known solution. The challenge for them is to meet the known demand with delightful service and care. That’s a known way to stand out.
But if your offering is less than obvious for having built-in demand, a strategy to apply is to take give generously. Share insights and content that is valuable. Give real answers to real problems. This may feel like you are giving a lot away or taking uncomfortable risk.
But, the world is filled with a lot of generic, safe information online. If you have real answers that stand out and work, you get through the noise. Teasers, generalizations and saying a bunch of platitudes will not create engagement.
Truly helping people with strategies and insights that work will do far more than creating some kind of funnel manipulation.
Can you solve my problem? Can you articulate my problem?
Take the risk of being overt and generous to see what opportunities might open up that would otherwise never arise. It’s your chance to be helpful, contribute and a person of great value.