Go Where It’s Not Crowded

blending in color contrast
All the squares are the same color, but they blend in when they are in contrast to their environment.

You can keep insisting and playing in a place where you wait to get picked. The winner-take-all game is brutal. There’s a few spots, and while you think you are special, your competition blends you in. At least that is what happens when you are compared.

Our art teachers taught us how our eyes see things when there is color contrast. Like the picture above, you look different when you are compared even though gray is gray.

The irony is that you can create your own niches and avoid the comparison altogether, yet so many still play the old game.

You have that opportunity because you can put your message and image out there unimpeded by a filter, broker or mediator. You have direct access to the buyer.

So why blend in and lower your chances to be noticed or engaged?

You have your freedom. Now it’s time to use it and avoid the crowds. Of course this means you have to lead and take risk. But that possibility is there for everyone. Think about what you look like if you are unique.

Published by Don Dalrymple

I partner with founders and entrepreneurs in startup businesses. I write and consult on strategy, systems, team building and growing revenue.

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