We can ignore everyone if we wanted to. We can turn off our ringers, filter our emails and unhook from all the social media venues. But the reality is we don’t. We all pick how we want to be connected. But the one thing we don’t do is disconnect. And the second thing we doContinue reading “How to Build Connections Today”
Category Archives: Inbound Marketing
Crowding and the Demise of Facebook
There’s a lot of news about the recent study of the demise of Facebook where it will lose 80% of its active membership. The research is based on the life cycle of epidemics and the inevitable fade. While there is historical proof of such previous internet giants as MySpace and AOL going this way, it’sContinue reading “Crowding and the Demise of Facebook”
Go Where It’s Not Crowded
You can keep insisting and playing in a place where you wait to get picked. The winner-take-all game is brutal. There’s a few spots, and while you think you are special, your competition blends you in. At least that is what happens when you are compared. Our art teachers taught us how our eyes seeContinue reading “Go Where It’s Not Crowded”
Assume The Timing Is Later
The people who show up at the grocery store are ready to buy something because they have a clear desire to buy food. That is the beauty of known needs that are immediate and consistent. You get people that are ready now. But what about the timing of your stuff for people who can waitContinue reading “Assume The Timing Is Later”
Without Engagement You Have No Marketing
Well, the New Year of marketing is under way. As the clock ticks, you have the opportunity to invest into assets that build a connection and will be working continually for you ongoing even after December 31, 2014. It can be a year of engagement and substance with the right strategies and systems. When youContinue reading “Without Engagement You Have No Marketing”
The Marketing Reality of the New Year
Definitely party. Then think about focusing on what works. Happy New Year from our team! It is a privilege to connect and share our thoughts and strategies that we put heart and soul into day in and day out. Undoubtedly, you are hearing about reflections and resolutions as the turning of another new year comesContinue reading “The Marketing Reality of the New Year”
Showing Up Is Better Than Perfection In the Long Run
One of the hardest things to do is click the “Send” or “Publish” button. It means you have to put yourself out there with what is ultimately incomplete work. What you decide to send is never perfect because anyone can come along and tell you a few things to improve. You can always make your design,Continue reading “Showing Up Is Better Than Perfection In the Long Run”
We Are Looking for the Timely Story
Take a look at any store, and the layout changes for the holidays and the season to match what is on our minds. Albeit, Christmas seems to be creeping ever earlier, now even before Halloween! Marketers capitalize on what is relevant. We don’t find bikinis appealing to buy in December or heavy wool mittens worthwhile inContinue reading “We Are Looking for the Timely Story”
Keeping Perspective on Social Media
We find ourselves educating our customers on social media many times. It has a lot of meaning and promises for different people. But ultimately, it is a channel of distribution. It is an important place to broadcast your message and participate where it makes sense. But you have to remember a few things that areContinue reading “Keeping Perspective on Social Media”
Living Content in the Email Inbox
All content is not equal. Some of it may be a hot flash where timing is extremely important. If you don’t post the right tweet at the right time to the right people it is buried in the stream forever. Some content may persist a bit longer like a news article on a popular site.Continue reading “Living Content in the Email Inbox”
