Phil is sitting in my office with complete determination that he is going to do whatever it takes to grow his business. We have the typical conversation. He believes he brings a lot of value to his customers. I agree with him. People need the service he has to offer. I ask him a simpleContinue reading “Separating From Your Competition”
Category Archives: Inbound Marketing
What’s My Need? Wow ME!
Every day you do something you affect someone. What a great opportunity! It is an opportunity to create wow. What is wow? It is not simply getting the job done. Getting the job done is a “B” in my book. It’s good, but it’s not an “A.” An “A” goes beyond getting the job done.Continue reading “What’s My Need? Wow ME!”
Remarkable is in the Rear View Mirror
Seth Godin stated in Purple Cow, “Remarkable is not in the eyes of the marketer. It doesn’t matter one bit how hard you worked on something or how cool you think it is. It’s up to the consumer. If the consumer thinks it’s worth remarking about, then you’ve got a purple cow.” For those thatContinue reading “Remarkable is in the Rear View Mirror”
