Your tools are commodities. Everyone can get access to them today. In fact, everyone does access the tools. The case, more often than not, is that they are underused, misused or irrelevant in most people’s business. The tools are a lot like sports equipment. There is a lot of hype to get someone to buyContinue reading “Have Tool . . . Then What?”
Category Archives: Inbound Marketing
How to get a customer
The Convenience Factor
In Search of the Buy Button
Talk About My Problems
Design Trumps Technology
Buyer Behavior
I recently took my car to Reliable Chevrolet to have my Corvette serviced for inoperable signal lights. This was the fourth time my car had this identical problem. Since my last visit to Reliable Chevrolet, my warranty had expired and you can pretty much guess what happened. Reliable Chevrolet became Unreliable Chevrolet! They weren’t thinkingContinue reading “Buyer Behavior”
Worse Than “Unsubscribed” — Being Ignored
Consider the fact that for every 100 emails it is “normal” for 60 to 70 recipients to ignore you. We live in an attention economy where attention is becoming more and more scarce. Even good messages have difficulty in being read. With that in mind what would improve your chances of your email being read?Continue reading “Worse Than “Unsubscribed” — Being Ignored”
How Do Your Customers Best See You?
We’d like to know from your perspective how you feel your customers see you. This information is being used for future publication. Once you make your selection, see what your peers selected. Thank you [polldaddy poll=”951685″]
When It’s Not Showtime
There was a telling comment made a few years ago by famed NBA basketball star, Allen Iverson. He revealed his perspective about practice, “We’re talking about practice man, we’re not even talking about the game, when it actually matters, we’re talking about practice.” At that time, Iverson was the MVP of the National Basketball Association.Continue reading “When It’s Not Showtime”
