There is a pulse to your market. Plugging into the whims and trends of your customer requires an adaptive marketing strategy. The attention economy has us moving along the fast currents of a collective conscience in social media and the blogosphere. To remain relevant requires real-time marketing that continually responds to your buyers and theirContinue reading “Adaptive Marketing As The New Reality”
Category Archives: Inbound Marketing
Positioning In The Long Tail
It is likely that you are not number one or two in your market. This places you somewhere in the long tail of the curve of opportunity. Your share of the pie may be fewer than the top part of the sales distribution. Aiming to be the hit may be difficult. However, positioning in theContinue reading “Positioning In The Long Tail”
Remarkable Content Is The Highest Priority
Inbound marketing assumes that people do not want to be bothered and that they ignore gimmicks. Buyers want remarkable content which helps them learn for themselves or pass on to others. There’s too much good content to allow noise to enter into their buying process. Your Content Lives Forever Google will index every page youContinue reading “Remarkable Content Is The Highest Priority”
10 Ways We Manage Projects For Change Management
We work on many types of projects with our clients around the world. Today’s project management is so much different than before the internet and integrated online software caused the world to move fast…much faster. Our team takes full advantage of the cloud, and we have an effective approach to how we manage projects. We thoughtContinue reading “10 Ways We Manage Projects For Change Management”
Managing Blog Categories
For SEO and growing your blog content, managing your blog categories should be done with a few set of criteria in mind. There are a variety of ways to organize articles on your corporate blogs. Taking into account the user experience and the way you will get found online are critical for your inbound marketingContinue reading “Managing Blog Categories”
Inbound Marketing Strategy With Value And Content First
It is harder than ever to build trust today, thus, you have to focus on positioning. Bring value through content first. How you are perceived by your prospective buyer can be affected by the work or the lack thereof you do before you meet with them. While many salespeople are trained in outdated ways ofContinue reading “Inbound Marketing Strategy With Value And Content First”
Marketing Genius Is Perseverance In Disguise
Getting a customer is very difficult. Starting with that premise helps to set the right expectations of what it takes to win a new customer. It is a process which requires commitment. The good news is that if you are willing to persevere and continue the process of refining your systems, content and approach youContinue reading “Marketing Genius Is Perseverance In Disguise”
Marketing For The High Fidelity Sale
In Kevin Maney’s book, Trade-Off, Why Some Things Catch On And Others Don’t, we learn about two categories of products and businesses – Fidelity and Convenience. High fidelity businesses are inconvenient. They typically have cachet and price points which make it more desirable for upper end buyers. High convenience businesses are easy to get in termsContinue reading “Marketing For The High Fidelity Sale”
Less Is Better Marketing Strategy
Unexpectedly, I had an indulging experience today within the busy flow of my work day. A tweet got my attention, and I bought a book. Let me share a marketing strategy which I see as a new tipping point. Impactful Executive Reading I consume books. However, it is a time and attention intensive activity —Continue reading “Less Is Better Marketing Strategy”
The Overalls Of Inbound Marketing
The Ultimate Challenge While the challenges of outbound marketing revolved around physical production – paper, billboards, sound, CD’s, phone systems, etc. – the attractions of inbound marketing are its transparency in mediums. The systems are virtual and scalable for consumption. The hard part is to ensure it is targeted, measured and effective. Outproducing your competitionContinue reading “The Overalls Of Inbound Marketing”
