Productize Your Services so You Can Scale

When you are starting a venture, and you don’t know what people will buy, it is a great strategy to say, “Yes,” to everything. I consider this part of research and development. The cost is that you get spread out and may have to work on projects that extend your energy or cost you inContinue reading “Productize Your Services so You Can Scale”

The Reality Of Inbound Marketing In 2012

It is a new year and old school sales may have a few holdouts in some slower industries. However, the concept of interrupting people and pushing unsolicited sales messages is fast fading. Look at the bookstores and note the literature. You will not find hit books on how to cold-call better or mass mail withContinue reading “The Reality Of Inbound Marketing In 2012”

Marketing Process Not Hyped Outcomes

It is all too frequent to witness companies who are caught up in the frenzy of the social bubble. Seth warns about this in his article on social media noise. It’s a good read to hopefully focus people on the substance of connecting and delivering value rather than driving metrics that have nothing to doContinue reading “Marketing Process Not Hyped Outcomes”

Inbound Marketing Consulting Project With Pets For Patriots

We finished off an inbound marketing system project with Pets For Patriots and they announced it on the wire today. Their system has an array of automation tools that help to nurture and transact with site visitors. They have a neat cause for our nation’s patriots and endangered pets.  Be sure to take a visitContinue reading “Inbound Marketing Consulting Project With Pets For Patriots”

Running An Inbound Marketing System

A recent article from Marketing Automation Software Guide hit on the main reason why many of our clients hire us for marketing:  running a complete system is difficult and requires perseverance.  Pieces have to be put together, tested, changed, refined and created again.  Getting into the mind of a specific buyer with their preferences and peculiarities needsContinue reading “Running An Inbound Marketing System”

Marketing Automation Is Not For The Faint Of Heart

Marketing has many new rules, and marketing automation is one of several major movements which has gained fanfare mixed with frustration.  The popularity has come from the possibilities of capitalizing on leads generated from inbound marketing efforts.  The frustration is from a lack of implementation and execution. At the end of the day, marketing automationContinue reading “Marketing Automation Is Not For The Faint Of Heart”

Inbound Leads Do Not Want Interruption

As a seller, it is understandable that you have such a high impulse to sell leads hard.  The problem is that buyers do not like to be sold.  When they feel sold, it creates tension and resistance, the very opposite effect you are trying to promote. There is a new strategy that is at playContinue reading “Inbound Leads Do Not Want Interruption”

How Can I Get More Traffic?

“How can I get more traffic?” is the number one question we are most often asked right next to, “How much will that cost?”. The question at the outset poses a big assumption and problem, the assumption that what you’ve built is worthy of attention and therefore traffic. The question more appropriately asked should be,Continue reading “How Can I Get More Traffic?”

Sales Process Steps For Qualified Leads

Today’s sales process is different than in times past.  Your sales prospects are better educated and in more control.  They do not feel the reliance on a salesperson to educate them.  When they engage a salesperson, they are giving attention that they are greedily protecting. Everyone is inundated with irrelevant and intrusive marketing messages.  WhenContinue reading “Sales Process Steps For Qualified Leads”

Refining Content For Your Marketing Funnel

Your site visitors communicate a lot of valuable marketing information to help you drive online search results.  It takes continuous vigilance to be able to monitor how your visitors and leads are attracted to your content and how they navigate your site.  This is known as digital body language.  Their interests and reactions to yourContinue reading “Refining Content For Your Marketing Funnel”