Lead Scoring For Sales Prioritization

In our marketing consulting, we are typically faced with one of two problems: There are not enough inbound leads There are too many inbound leads Each of these requires a different marketing system.  For organizations which are inundated with many leads, there is a problem focused around the sales process.  Salespeople are not like marketingContinue reading “Lead Scoring For Sales Prioritization”

Running An Inbound Marketing System

A recent article from Marketing Automation Software Guide hit on the main reason why many of our clients hire us for marketing:  running a complete system is difficult and requires perseverance.  Pieces have to be put together, tested, changed, refined and created again.  Getting into the mind of a specific buyer with their preferences and peculiarities needsContinue reading “Running An Inbound Marketing System”

Marketing Automation Is Not For The Faint Of Heart

Marketing has many new rules, and marketing automation is one of several major movements which has gained fanfare mixed with frustration.  The popularity has come from the possibilities of capitalizing on leads generated from inbound marketing efforts.  The frustration is from a lack of implementation and execution. At the end of the day, marketing automationContinue reading “Marketing Automation Is Not For The Faint Of Heart”

Refining Content For Your Marketing Funnel

Your site visitors communicate a lot of valuable marketing information to help you drive online search results.  It takes continuous vigilance to be able to monitor how your visitors and leads are attracted to your content and how they navigate your site.  This is known as digital body language.  Their interests and reactions to yourContinue reading “Refining Content For Your Marketing Funnel”

Lead Nurturing With Education

If your buyer is not educated, then they will feel unready to engage the sales conversation with your team.  Filling this gap with strategic marketing automation lead flows in Loopfuse that help the buyer to ask the right questions sets up a qualified lead for your sales team. If you sell a sophisticated product orContinue reading “Lead Nurturing With Education”

3 Loopfuse Sales Handoff Tips

Making Loopfuse work with your sales process is more than just integrating Salesforce.com and Loopfuse.  That is merely the technical aspect.  The process and synchronization of sales activities with marketing automation must be thought through, implemented and adopted by your team to extract maximum benefit from your Loopfuse implementation. To drive Loopfuse success here areContinue reading “3 Loopfuse Sales Handoff Tips”

Loopfuse Trackable Lead Activity Notifications

Living in a real-time world makes feedback and information a premium.  Marketing automation provides the intelligence for your decision making in the sales process as buyer activities are recorded. A marketing automation strategy to incorporate for higher levels of success in Loopfuse is to enable and leverage trackable lead activities.  At any time, a salespersonContinue reading “Loopfuse Trackable Lead Activity Notifications”

Measuring Interest And Intent

When people find you, they have some kind of interest and intent.  They found you because: They were searching for something They saw an interesting link via social media from a friend or contact They were referred by a message You were selling brilliantly Really, when someone finds you, they are looking for something.  YouContinue reading “Measuring Interest And Intent”

Marketing Automation Campaign Designs

Marketing automation relies on a structured approach to avoid the paralysis rampant in complicated environments.  In our marketing automation consulting, we run into complexity too often because there is typically not a clear strategy for how to manage inbound leads.  This can be avoided with a larger picture in mind around campaigns. A marketing automationContinue reading “Marketing Automation Campaign Designs”

Making Money With Marketing Automation

Marketing automation exists because the rules of marketing have changed.  If you could interrupt prospects and sell hard, then marketing automation would be irrelevant.  The old rules would still apply. However, buying cycles take longer.  This is because buyers can take their time and evaluate information for themselves until they feel comfortable engaging with yourContinue reading “Making Money With Marketing Automation”