Lead Nurturing With Education

If your buyer is not educated, then they will feel unready to engage the sales conversation with your team.  Filling this gap with strategic marketing automation lead flows in Loopfuse that help the buyer to ask the right questions sets up a qualified lead for your sales team. If you sell a sophisticated product orContinue reading “Lead Nurturing With Education”

3 Loopfuse Sales Handoff Tips

Making Loopfuse work with your sales process is more than just integrating Salesforce.com and Loopfuse.  That is merely the technical aspect.  The process and synchronization of sales activities with marketing automation must be thought through, implemented and adopted by your team to extract maximum benefit from your Loopfuse implementation. To drive Loopfuse success here areContinue reading “3 Loopfuse Sales Handoff Tips”

Loopfuse Content Marketing Call To Actions

Loopfuse will not generate demand by itself any more than a car will win a NASCAR race without a driver and a team.  It is world-class technology which can translate to millions of dollars of revenue for the right team operating and building the right campaigns inside of it. Marketing Automation Is The Middle LoopfuseContinue reading “Loopfuse Content Marketing Call To Actions”

Lead Scoring Your Best Prospects In Loopfuse

You can learn about how lead scoring works in an article at our AscendWorks blog.  This powerful Loopfuse feature introduces the element of quantifying buyer behaviors.  You can use Loopfuse to measure: Downloads Visits Clicks Opens Completed Forms among the options that can be measured.  In our Loopfuse consulting, this is a key part ofContinue reading “Lead Scoring Your Best Prospects In Loopfuse”

Marketing Automation Is A Salesperson

Many of your customers are not ready to buy when they first meet you.  They are in the research and education phase of their buying process.  If you are a sales organization, your process typically revolves heavily around selling to ready customers.  The lens becomes narrowly focused on who is ready.  These are the minority. Continue reading “Marketing Automation Is A Salesperson”

3 Marketing Automation Strategies Using Loopfuse

The promise of marketing automation is to create a repeatable, predictable process for nurturing unready leads.  In so doing, you gain the advantage of creating an automated funnel.  Your leads become ready for your sales process and in turn, previously neglected leads become valuable for a continuous pipeline. Marketing To The Unready The majority ofContinue reading “3 Marketing Automation Strategies Using Loopfuse”

Inbound Marketing Channels

A well-designed Loopfuse Lead Flow will funnel traffic from your inbound marketing channel.  Your presence in cyberspace and the content which drives engagement creates an avenue for a click.  That click starts the opportunity to connect in a relevant, personal and timely way with a stranger.  Turning that stranger into a friend is the artContinue reading “Inbound Marketing Channels”