Value is Perishable

I keep up with a lot of blogs in my reader and I came across this article from a fun, candid article at Budgets Are Sexy. I like reading articles from bloggers that put the raw truth of their journey out there. It’s bold and courageous of them. This article was a reflection and aContinue reading “Value is Perishable”

Is Automation Sinking You?

There’s an article on LinkedIn Pulse, Recruitment industry will die in 2018 which has been quite the conversation piece and stirred the passions. It’s foreboding news for recruiters that have a vested interest in perpetuating their jobs. The author compares what is happening in talent recruitment to the role of travel agents before the internet. Automation hasContinue reading “Is Automation Sinking You?”

The Goal is Not to Be a Professional Employer

Being a professional employer has a weird deal to it. You take the risk, responsibility and social burden of growing a business. However, this onus of responsibility is increasingly getting questioned where efficiency is proliferating, thus we find the middle class diminishing at a rapid rate. And the largest reason for this squeeze is thatContinue reading “The Goal is Not to Be a Professional Employer”

Why Websites Fail To Convert Leads

Let’s start with this premise – people don’t want to be converted. It’s not why they visit your site. It is what you may have in mind, but noone wants to be sold or converted. This is the conundrum. Most websites, while they may be well-designed, are focused on the Buy Now customer. It is theContinue reading “Why Websites Fail To Convert Leads”

Inbound Marketing And The Compound Interest Effect

Inbound marketing at its core is a process. It is a system which continually produces leads. In the old days, we used to sit on our laurels with a site that was optimized. That is short-lived today. Content and value are being measured and presented by search engines to present people seeking to solve theirContinue reading “Inbound Marketing And The Compound Interest Effect”

Marketing Automation Strategy Is The Linchpin

Trying to make marketing automation work in  your sales process starts with the IT work. However, it is only the start of what really matters. Configuring a system and ensuring data flows in and out out of your CRM is a basic element of starting the work to help you see what is happening withContinue reading “Marketing Automation Strategy Is The Linchpin”

Marketing With The Back Story

Melvin The Magical Mixed Media Machine from HEYHEYHEY on Vimeo. There is a video which has an immense following. It is not about a person. It is about a machine, a Rube Goldberg machine, which promotes itself via Twitter, Facebook, video and a website. Some passionate artists and technicians did the work of creating aContinue reading “Marketing With The Back Story”

Lead Scoring For Sales Prioritization

In our marketing consulting, we are typically faced with one of two problems: There are not enough inbound leads There are too many inbound leads Each of these requires a different marketing system.  For organizations which are inundated with many leads, there is a problem focused around the sales process.  Salespeople are not like marketingContinue reading “Lead Scoring For Sales Prioritization”

4 Salesforce Process Creation Tips

  Your business is nothing more than a process.  After all, that is what a business is.  It is a sequence of repeatable, and sometimes custom steps which create a predictable result, either a product or service. Process is what we all use, but often times, it is difficult to capture and create the systemsContinue reading “4 Salesforce Process Creation Tips”

Marketing Automation Is Not For The Faint Of Heart

Marketing has many new rules, and marketing automation is one of several major movements which has gained fanfare mixed with frustration.  The popularity has come from the possibilities of capitalizing on leads generated from inbound marketing efforts.  The frustration is from a lack of implementation and execution. At the end of the day, marketing automationContinue reading “Marketing Automation Is Not For The Faint Of Heart”