Editor’s note: This is a guest post from Lauren Carlson, a contributor to the Marketing Automation Software Guide. Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. By being able to share lead information in real time, you can ensure that you are presenting the bestContinue reading “CRM Integration In Marketing Automation”
Tag Archives: automation
Brainless Marketing
Most marketers like to drop bombs and hope for a hit. There’s not much to be accountable for in such an approach. Hiding behind anonymity and effort is safer than doing the hard work of precision marketing. Thomas Edison stated, “Opportunity is missed by most people because it’s dressed in overalls and looks like work.” Continue reading “Brainless Marketing”
Buyers Or Friends?
Activity should never be confused with results, and friends should not be confused with buyers. The intoxication of today’s marketing with social media is reminiscent of the dot com fever years ago. Since when did being popular online become more important than what matters most for a business- revenue? Being social can feel rewarding, butContinue reading “Buyers Or Friends?”
The Unseen Buyer
The information age has made things that were previously cumbersome easy. It is easy to get information. It is easy to find out how things work. It is easy to buy. This has shifted the leverage between buyers and sellers. Previously, buyers relied on expert salespeople to provide information about the sophisticated products and servicesContinue reading “The Unseen Buyer”
Salesforce.com For Speed And Management
As speed and complexity continue to increase in the modern economy, managing the sales cycle effectively requires an execution and collaboration which needs to be managed. Older sales systems were centered around contact management. Getting the person’s address information provided enough value to the sales rep to manage a relationship. Today, people are changing moreContinue reading “Salesforce.com For Speed And Management”
