Social media means something different to everyone depending on your goals. Driving visitors, creating awareness or getting marketing feedback are popular and apparent goals. However, what would it look like if you were trying to build an asset instead? Your social media streams are valuable for what is current. A tweet from 2 weeks agoContinue reading “Beyond Likes, +1’s And Retweets”
Tag Archives: Social Media
Betting On Facebook Is A Poor Strategy
I caught the article on Zynga’s IPO (Facebook: Zynga’s Number 1 Frenemy) and it further exposes the reality distortion between a platform provider and a value producer. There is a temporary symbiosis between the gaming provider Zynga which leverages Facebook’s platform. Zynga’s valuation and revenue is derived from access to a marketplace Facebook created. Facebook’sContinue reading “Betting On Facebook Is A Poor Strategy”
Google Plus Integrated With Google Apps
Google Apps users can work seamlessly with social media in Google Plus. It is now a Google App within the navigation bar. As Google continues to make headway into the marketplace and the thaw of Facebook and Twitter occurs over time, this is a valuable app for business users. Here are some strategies to makeContinue reading “Google Plus Integrated With Google Apps”
Committing To Google Plus
I have been working on my Google Plus system. Google Plus has been out of the gates for a while now. The challenge of not being the first mover in a new space, especially social media, makes it harder for people to adopt. After all, how many logins do we want or need? AndContinue reading “Committing To Google Plus”
Twitter And Facebook In Your Business
It’s easy to post a Facebook status or Tweet. It’s difficult to build something that is of true value with these easy tools. Social media is a powerful distribution channel to point to your real work. It is metawork; it is work which refers to your real work. The real work is the value youContinue reading “Twitter And Facebook In Your Business”
Choose Good Twitter Usernames
When you are choosing a Twitter username, or handle, it is important to think strategically about the impacts this will have for your branding long-term. You will undoubtedly have many followers and tweets over the course of time. The username you use will be important for a variety of reasons. Changing Your Twitter Username WhenContinue reading “Choose Good Twitter Usernames”
Buyers Or Friends?
Activity should never be confused with results, and friends should not be confused with buyers. The intoxication of today’s marketing with social media is reminiscent of the dot com fever years ago. Since when did being popular online become more important than what matters most for a business- revenue? Being social can feel rewarding, butContinue reading “Buyers Or Friends?”
