Be Clear About Who Your Customer Is

In case it doesn’t sink in, remember, you are one of 330M people in the United States. Go to the airport, a concert or any large gathering to get a small glimpse of how minute you are in a sea of people. The strategy to try and work with everyone is a sure fire wayContinue reading “Be Clear About Who Your Customer Is”

Reinvent Yourself Before You’re Forced To

“The future belongs to those who learn more skills and combine them in creative ways.” ~ Robert Greene Things work … until they don’t. We bought stories previously that made sense. Advertising works because people pay attention. A horse and buggy is the way to travel. Everyone should meet for lunch to do business. ConglomeratesContinue reading “Reinvent Yourself Before You’re Forced To”

Growth Hacking with Testing in These 6 Sales Channels

Selling your products or services today in an overcrowded, inattentive marketplace has a high degree of difficulty for sure. You may have the best offering, but what does that mean if you can’t connect and get people to pay attention? If you break down sales into channels and testing, you can create a growth hackingContinue reading “Growth Hacking with Testing in These 6 Sales Channels”

Use Growth Hacking To Test Your Ideas

Can you imagine simply starting 5 different entrepreneurial ideas at once? With the simple constraint of time, you would naturally minimize your risks and attention and use growth hacking strategies that would help you figure out what is worth investing further attention towards. That’s the beauty of a world where we have digitized our positioningContinue reading “Use Growth Hacking To Test Your Ideas”

Think Big But Work Small

There’s no shortage of opportunities today. In fact, it’s cheaper and more convenient than ever to envision and put an idea you may have into play. Imagine trying to make your idea happen in the 1960’s. It would be both extremely expensive and difficult to get it out for others to even take notice. That’sContinue reading “Think Big But Work Small”

Don’t Hide Behind Spending Money

It is so fascinating to see how exponential growth from lower cost in technology is flattening the world. There is unprecedented democratization around bringing our ideas to market. And it starts with an idea. Many people that are trying entrepreneurship start out with money. Dumping money into building something perfect is an easy way toContinue reading “Don’t Hide Behind Spending Money”

Communicating Is The Product

The philosophical question,¬†“If a tree falls in a forest and no one is around to hear it, does it make a sound?” begs the question of how we experience our personal realities. Does it matter if a tree falls if we are not there to experience it? If you are providing services to others, thereContinue reading “Communicating Is The Product”

Inbound Marketing Metrics

Much of what drives inbound marketing happens in the rigor of analytics and metrics. There is a process and cadence to driving results which we use with our clients. As inbound marketing systems take root and the valuable content created for clients is getting found, the hard, continuous work of figuring out how to connectContinue reading “Inbound Marketing Metrics”

There Is No Magic Pill

If there were a magic pill for getting more business, someone would have found it, shared it and everyone would be taking it. The truth is that there is no magic pill. Getting new customers is hard work and a continual moving target. You might be tempted to enlist the gimmicks of SEO companies orContinue reading “There Is No Magic Pill”

Why Websites Fail To Convert Leads

Let’s start with this premise – people don’t want to be converted. It’s not why they visit your site. It is what you may have in mind, but noone wants to be sold or converted. This is the conundrum. Most websites, while they may be well-designed, are focused on the Buy Now¬†customer. It is theContinue reading “Why Websites Fail To Convert Leads”