The temptation for businesses, especially after they have success, is to overreach. You have the choice of price, quality and service as your focal points in the marketplace. But you can only have two. We are tempted to be all three. But we live in a world of natural trade-offs. Part of being in businessContinue reading “Pick Two Types of Service”
Tag Archives: Selling
Can This Person Say Yes?
There’s a world of opportunity out there for what you are pursuing. But one piece of clarity that gets overlooked too often is qualification. Most people you meet cannot say, “Yes,” to what you are offering. However, a few people can. I’m not sure why we have this block, but the clearer you can get onContinue reading “Can This Person Say Yes?”
Be Productive With Others To Get What You Want
It can feel harsh to accept the common maxims you hear: There is no free lunch. Noone owes you anything. Value for value. However, if you observe these statements happening in reality with human nature, it can be extremely empowering for you personally. You are not spending all your time trying to change the worldContinue reading “Be Productive With Others To Get What You Want”
We Need a Whole Lot of Better Listeners
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” ~ Dale Carnegie It sure would be amusing if we heard people speaking their minds when they tire of someone talking too much. Can you imagineContinue reading “We Need a Whole Lot of Better Listeners”
Making Impactful Introductions
There are certainly a great many messages that get ignored. We tune out what is irrelevant as a way to simply survive the noise and to focus on what is important. However, one gesture that gets attention and is extremely high value is to make introductions that lead to deal making. Opportunities are hard to comeContinue reading “Making Impactful Introductions”
Look What I Did For You
It’s much easier to sell “Look what I did for you” than “Look what I avoided for you.” ~ Nassim Taleb, Antifragile I lament that our society and human nature exalts the glamorous over the shrewd. “Look what I did for you” garners perceived value so readily. Perhaps it’s because we are wired to respond toContinue reading “Look What I Did For You”
Building a Money Making Foundation
Money is flowing every day. Deals are made. People pull out their credit cards continuously to buy what they want. We don’t have to create demand as much as we need to sell things that people want to buy and make it easy for them to do so. If you are so impatient and frenziedContinue reading “Building a Money Making Foundation”
You Should Not Be in Chaos
If you are in continual chaos, why? Do you simply accept reality as one giant mess? Week after week is simply reactive and full of open loops? Yes, business can be overwhelming in our connected economy. We can all create work for each other rather quickly. However, when you think of your workflow, then you canContinue reading “You Should Not Be in Chaos”
Growth Hacking Approach to Avoid Stupid Selling
Manners matter. We know that interrupting people face-to-face is rude and can be quite embarrassing. Our social norms make it too risky to attempt to force our agendas and wills upon people we encounter in person. However, with distance and virtualization, there are still the unimaginative souls who persist in trying to violate basic manners.Continue reading “Growth Hacking Approach to Avoid Stupid Selling”
Would You Rather Be Rich or Right?
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. ~ David Ogilvy It’s extremely difficult to be wanted in a world of ridiculous options. You can insist on your idea and work hard on creativity. That may be fulfilling because you feel right regardlessContinue reading “Would You Rather Be Rich or Right?”
