All Things Being Equal

We live in a fast moving economy.  Change is constantly challenging us to reinvent ourselves.  Who we do business with cannot be taken for granted.  The threads which bind business relationships are built by trust and value. If your offering looks like parity to a buyer then your ability to connect and build trust becomesContinue reading “All Things Being Equal”

Thinking Instead Of Reacting

It is rare to find someone thinking.  Sure, there are plenty of people who can react.  That is the norm. Instead of depending on charisma and last minute work, what if you thought through a true selling process?  What if you thought about what the ultimate buying experience could look like? Perhaps, the lack ofContinue reading “Thinking Instead Of Reacting”